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New book 'I Love It. What Is It?' tells the story of renowned brand design agency Turner Duckworth

Publication weaves a narrative around the influential studio's three decades through the lens of work for brands such as Amazon, McDonald's and legend. ....

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Fortune 500 companies are cutting CMO jobs

Fewer Fortune 500 companies have a chief marketing officer as the role becomes more data-driven. ....

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WFA Shortlist For Global Marketer Of The Year 2023 Revealed. Who Has Your Vote?

WFA Shortlist For Global Marketer Of The Year 2023 Revealed. Who Has Your Vote?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Digitizing the Arches - getting up close and personal with McDonald's customer loyalty ambitions

McDonald's wants to be able to super-size its personalization capabilities. Here's how. ....

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Here's a peek at what's next for McDonald's marketing | Nation's Restaurant News

Last week, McDonald’s executives shared how the company plans to create more engaging customer experiences and globally unified campaigns. ....

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