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Pa. woman Tough as Nails

Lia Mort prevailed as the toughest competitor on the CBS reality show, “Tough as Nails,” in Wednesday’s finale and won a Ford truck along with a $200,000 prize. ....

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DJ D-Nice launches 2021 Ford F-150 in new lifestyle campaign

Ford Motor Company and famed DJ D-Nice teamed up to launch the all-new 2021 F-150 in a new multicultural lifestyle campaign that debuted Jan. 22, 2021, called “More Than Tough.”
“The ‘More Than Tough’ campaign recognizes and celebrates the spirit of American ingenuity,” said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company.
Last March, nationwide shelter-in-place orders brought live entertainment to a halt. Alone in his home, missing friends and family, D-Nice combated the loneliness head-on and created his now-famous, “Club Quarantine.”
In the video below, a male artist and female caterer use their F-150 trucks to come together with D-Nice to celebrate a momentous occasion with the hip-hop classic “Call Me D-Nice” serving as the soundtrack. ....

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Ford: More Than Tough

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DJ D-Nice, the force behind the Instagram Live series Club Quarantine is teaming up with Ford Motor Company to launch the all-new 2021 F-150 More Than Tough campaign.
The campaign shows what’s possible with a little creativity and the right pickup truck. The Work It Out 30-second television spot features D-Nice driving to a gig in a 2021 F-150 filled with DJ equipment. He brings the party to the people by utilizing F-150 Pro Power Onboard to run his equipment – no separate generator necessary – all while respecting social distancing and responsibilities toward masking up.
The F-150 campaign also includes digital and social activations and will be heard on select iHeart podcasts. Additional online spots will showcase a female caterer, as well as a male artist using their F-150 trucks to come together with D-Nice to celebrate an occasion with the hip-hop classic Call Me D-Nice serving as the soundtrack. ....

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