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French start-up Mono Skincare relaunches its water-soluble and natural products premiumbeautynews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from premiumbeautynews.com Daily Mail and Mail on Sunday newspapers.
Already beloved by DIY enthusiasts and promoted by many indie brands, the powder format is now also being used in more classic products, in everything from cleansers to scrubs and deodorants.
Unlike traditional beauty products, powder cosmetics contain zero water. So, it’s up to the consumer to add the required amount of water. The environmental-friendly solution appears as an ideal alternative to appeal those who do not like the texture of solid cosmetics.
Circularity is taking off in the cosmetics industry, with many new launches involving sustainable products, ingredients, and packaging. Such developments are helping the industry make the transition to a circular economy, however there are concerns about customer behaviour, says Ecovia Intelligence. The market research firm will hold the next European edition of the Sustainable Cosmetics Summit in November in Paris.
Among recent launches, there is an increasing number of waterless. ....
We had already seen brands develop detergents or hygiene products in the form of tablets to be diluted. Mono Skincare is now applying this approach to the skincare category. With this new concept and its range, the young brand launched in January 2022 by Laurie Mias promotes reduced packaging production and patented, concentrated natural formulas.
Powders are gaining ground on the segment of anhydrous solutions that help get rid of single-use packaging. Laurie Mias, the founder of the Mono. ....