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Toblerone drops iconic design due to rules on 'Swissness'

GENEVA (AP) – The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia. Mondelez International of Deerfield, Illinois, which owns the Swiss-born brand, said on Monday that it’s in the process of adapting the packaging of […] ....

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Toblerone Drops Iconic Design Due to 'Swissness' Rules

The company is outsourcing production, so changes need to be made. ....

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Toblerone drops iconic Swiss Matterhorn peak from package

The packaging of Toblerone products are being updated to conform with strict rules about qualifying for the 'Swissness' moniker. ....

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Toblerone Drops Iconic Design Due to Rules on 'Swissness'

Mondelez International of Deerfield, Illinois, which owns the Swiss-born brand, said Monday that it's in the process of adapting the packaging of Toblerone products to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker. ....

Slovak Republic , United Kingdom , Bratislavsky Kraj , United States , City Of , Livia Kolmitz , Theodor Tobler , Mondelez International Of Deerfield , Toblerone Swiss , Alastair Grant ,

Toblerone drops iconic design

The makers of Toblerone are stripping images of Switzerland s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia. ....

Slovak Republic , United Kingdom , Bratislavsky Kraj , United States , Livia Kolmitz , Theodor Tobler , Mondelez International Of Deerfield ,