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The marketer's playbook for 2024

Five industry experts from different categories share their learnings from 2023. Read on. ....

Somasree Bose Awasthi , Year Ender 2023 , Tata Cliq ,

Exclusive: Mars' Strategy To Double Snacking Revenue To $36 Billion

In an age of protein bars and Ozempic, America’s biggest candy company faces the challenge of satisfying consumers’ growing hunger for healthier eating.
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United States , South Korea , Giovanni Ferrero , Mark Haas , Valerie Mars , Marijke Mars , Tru Fru , Pamela Mars , Frank Mars , Tic Tac , John Mars , Robert Boutin , Andrew Clarke , Daniel Lubetzky , Barry Silbert , Forrest Mars Jr , Novo Nordisk , Helmsman Group , Wells Enterprises , Hartman Group , Milky Way , Three Musketeers , Tootsie Roll , Victoria Mars , Belgium Based Italian Giovanni Ferrero , Blue Bunny ,

For ITC, a bigger opportunity in fast-moving consumer foods

The conglomerate leads the fast-moving consumer goods category in the food sector with its portfolio of mega brands. ITC is now potentially looking at some bold strategic moves to fortify its position ....

India General , United States , Andhra Pradesh , Adani Wilmar , Reliance Consumer Products Ltd , Hindustan Unilever Ltd At Rs , Between January , Parle Products , Hindustan Unilever Ltd , Andhra Pradesh Based , Conagra Foods , Conagra Brands , Sanjiv Puri , Consumer Goods , Food Sector , Hindustan Unilever , Edible Oil ,

Mondelez: Confectioners eye holiday boost as UK shoppers snub expensive gifts, ET Retail

Mondelez: Manufacturers are also launching more "premium" chocolate products that they can sell at higher prices to help mitigate the impact of cocoa prices hitting 46-year highs this year. "It will help fourth-quarter earnings, as the Christmas period is the strongest for chocolate companies," said Vontobel analyst Jean-Philippe Bertschy. Nestle has said its underlying trading operating profit margin will be 17-17.5% this year, compared with 17.1% in 2022. ....

United Kingdom , Jean Philippe Bertschy , Fran Mccargo , Connie Johnson ,

Confectioners eye holiday boost as UK shoppers snub expensive gifts - Life & Style

LONDON: Quality Street maker Nestle and Cadbury owner Mondelez are seeing higher sales of confectionery in Britain. ....

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