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It s an avalanche of colorful characters from every corner of childhood. mcdonald s puts a lot of time and money into those little pieces of plastic. everything from graphic artists to safety tests. they invest millions in marketing the trinkets. and as a result, kids like 6-year-old mya parham find them irresistible. well, this one, it has a mirror. reporter: but mya s mom monet says those toys draw her kids to unhealthy foods. they see commercials that say, oh, you know, there s these toys, they come with the happy meals. we have eight of them. so even for my 6-year-old, the question is, well, can we go every week until we get them all, mom? of course my answer is no. that s when the battle ensues. can you read that to me? reporter: so she s suing mcdonald s. her ultimatum to the golden arches, make the meals healthier or stop including the toys. monet is the first mother to take this kind of drastic action, but her efforts are part ....