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The Enduring Magic of the Jingle

Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza. ....

Tullo Amma , Movern Gold , Ding Dong , Peek Freans , Yeh Dil Maange More , Dil Pakistan , Vital Signs , Amma Tullo , Pakistani Jingles , Cadbury Dairy Milk , Jame Shirin , Peak Frean 039s Sooper , Servis Shoes , Ogilvy Pakistan , Sumaira Mirza ,

Mashaadi Challenges Outdated Norms - Blogs

MoltyFoam and Mashion break through the clutter with their new campaign. ....

Moltyfoam Mashion , Mahira Khan , Marina Khan , South Asian , Mahira Khan Molty Foam , Mashion Pk , Master Molty Foam ,

Mashaadi Challenges Outdated Norms - Blogs

MoltyFoam and Mashion break through the clutter with their new campaign.
Photo: YouTube
Ever since brands started weaving causes into their storytelling, it is time to start paying attention to brand messages again. If you are quick to reach for the TV remote or prone to skipping ads, you may want to hold off for a bit. Brands that are tuned into their customers and keep their eyes and ears open, are learning that for storytelling to be successful, it has to engage. It has to evolve beyond housewives dancing in the kitchen and swooning over the fragrances of mutton ....

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