MoltyFoam and Mashion break through the clutter with their new campaign.
Photo: YouTube
Ever since brands started weaving causes into their storytelling, it is time to start paying attention to brand messages again. If you are quick to reach for the TV remote or prone to skipping ads, you may want to hold off for a bit. Brands that are tuned into their customers and keep their eyes and ears open, are learning that for storytelling to be successful, it has to engage. It has to evolve beyond housewives dancing in the kitchen and swooning over the fragrances of mutton