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Mayo Clinic's chair of marketing on the inspiration behind the system's new campaigns

Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system s new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26.  ....

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Mayo Clinic's ad campaign removes 'un' from healthcare's vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation. ....

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Mayo Clinic Health System Tells You to Put Your Health First in Touching Spot


Creative 56 Add to collection
TBWA\Chiat\Day NY teams with director Billy Boyd Cape and Academy Films on latest campaign
With May the official month of Mental Health Awareness and much of America re-entering the world following the height of the global pandemic, Mayo Clinic Health System is reaffirming its belief that making health a priority is one of the most important things in life.
However, despite health being more top of mind than ever, almost 75% of Americans (18-49) do not have a primary care physician, nor do they see the benefit in having a trusted healthcare partner.
Focused on keeping Midwesterner’s at their very best, for life, MCHS has partnered with creative agency TBWA\Chiat\Day NY and Academy Films for its latest marketing campaign. The second iteration of its 2020 brand campaign Expert Care. Everyday, For Life, the campaign continues to position the brand as a destination of experts putting its patients health first. ....

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Mayo Clinic teams with dozens of health care providers on pro-vaccination ad campaign


Mayo Clinic teams with dozens of health care providers on pro-vaccination ad campaign
Saying we can t achieve herd immunity without skeptics, nationwide effort will seek out 39% of the public that is uncertain, sometimes dug in against the shots
1:00 am, Apr. 20, 2021
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Mayo Clinic has partnered with Essentia Health, the Cleveland Clinic, and 57 other health systems in a new ad campaign to encourage vaccination for COVID-19 and to discourage vaccine skepticism and hesitancy. (Screencapture from ourshot2savelives.org)
ROCHESTER, Minn. Not since World War II, the voiceover begins, have all people been called to come together to protect humanity s future.
While the words are spoken, black-and-white newsreel footage depicts iconic images of shared sacrifice, Greatest Generation footage including the raising of the American flag at Iwo Jima, enlistment parades, saluting children and the wartime manufacturing effort. ....

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