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Few national economies have changed as much in recent years as Saudi Arabia’s. The Kingdom’s Vision 2030 is perhaps the largest planned economic transformation ever enacted. It seeks to transform the country from having an economy reliant on oil prices and government spending, to one that is diversified, competitive, open and consumer driven. Along with the economic changes, the once strict visa procedure has been significantly relaxed, with the introduction of tourist visas coinciding with global sporting, entertainment and hospitality events being held throughout the country. Where once foreign visitors came almost exclusively for the religious pilgrimage of Hajj, now in line with Vision 2030, Saudi Arabia is establishing itself as one of the world’s premier tourist destinations, drawing on both its rich culture and history as well as investing heavily in cutting edge technology, amenities and luxury offerings.