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The influencer effect - The Media Online

Influencers are the trusted voices of a new generation of consumers, who establish connections traditional advertising struggles to achieve. ....

South Africa , South African , South Africans , Mogorosi Mashilo ,

From virtual friend to personal assistant: The rise of ChatGPT in everyday life

ChatGP is is a powerful ally that enriches our lives by unlocking our potential, nurturing our creativity, and supporting our well-being. ....

South Africa , South Africans , South African , Mogorosi Mashilo ,

Women are shaping household decision-making, while single moms go solo when it comes to financial support

During national women’s month in August 2023,  TrendER/infoQuest, an online South African research supplier, conducted a survey amongst South African ....

South Africa , South African , Mogorosi Mashilo ,

ChatGPT in the workplace – benefit or threat?

Three quarters of those using ChatGPT in the workplace believe it has enhanced the quality of their work, speed and productivity. ....

South Africa , South Africans , Mogorosi Mashilo , Financial Services ,

Recognising remarkable results: Introducing the 2023 Effie Awards Jury - Association for Communication and Advertising

The creative solutions implemented in luxury homes eventually trickle down to the wider market, says Yael Geffen of Lew Geffen Sotheby s. ....

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