The move is the result of the EU's Omnibus Directive, also known as the Enforcement and Modernisation Directive, which is designed to strengthen consumer protection.
As “Holiday Season” is increasingly synonymous with “Sales Season”, and with many sales already in full swing (Black Friday in particular), brands and traders should make sure that.
As Holiday Season Sales Season many sales already in full swing Black Friday, brands and traders discounting campaigns compliant with latest EU and UK law requirements on transparent pricing. Enforcement and Modernisation Directive Omnibus Directive came into force May 2022.