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Lowe's launches curated home decor series


Dive Brief:
Coinciding with its 100th year in business, Lowe s on Monday unveiled Lowe s House of Curators, a series of curations by designers and other influential names.
The series kicks off with interior designer and fashion icon Iris Apfel, who s curated a collection of bold décor items that mirror her unique aesthetic, the company said in an announcement.
Lowe s aim with this initiative is to make stylish pieces available to consumers at accessible price points.
Dive Insight:
Coming off a banner year, Lowe s is looking to celebrate its hundredth anniversary by kicking off a rotating series of curations. The initiative leans into the home improvement retailer s motto of Do it right for less. ....

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Iris Apfel Just Curated Four New Collections at Lowe's


Lowe s
When Lowe s first opened its doors to customers in 1921, its inventory consisted mostly of hardware and building materials. Fast forward to today, and the retailer has expanded its offerings into other home categories, such as decor and furniture. At 100 years young, Lowe s is continuing to dig its heels into the decorating space by partnering with fashion icon Iris Apfel, who will also hit triple digits this year.
Known for her eclectic and bold style, Apfel teamed up with the retailer to curate four different collections that are sure to jazz up your space. She is the first tastemaker to take part in Lowe’s House of Curators, a new series of decor curations from Lowe s that taps different style legends to uncover covetable style at uncompromising value, as a press release reads. ....

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