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Discretionary categories like F&B took the hardest hit. 16 Dec, 2020 - 02:30 PM IST     |     By indiantelevision.com Team     MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to the new normal, realigning monies and deploying new tools and tactics to connect with audiences; in this regard, digital ecosystem has been the biggest gainer. In fact, digital media budgets have registered a 34 per cent increase over the past several months, states the Modern Marketer Reckoner report released by GroupM and MMA India. The report, which takes a deep dive into the business and media ecosystem of the country, underlines that 23 per cent of business respondents have focused on ecommerce selling this year.

Prasanth kumarRohit dadwalModern marketer reckonerTushar vyasபிரசாந்த் குமார்ரோஹித் தட்வால்நவீன சந்தைப்படுத்துபவர் கணக்காளர்துஷார் வியாஸ்