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New PubMatic Study Finds 70% of APAC Marketers Are Spending On In-App Advertising bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
Pixalate found 800k+ mobile apps across the Google & Apple app stores that are likely accessedby children under the age of 18; 64% of UK-based Children's Apps in the Apple App Store request permission to access personal info LONDON, Aug. 30, 2022 /PRNewswire/ Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2022 UK Online Child Safety Report: Google and Apple App Stores, examining the state of children's privacy through the lens of the UK Children's Code. According to Pixalate's analysis, there are 800k+ mobile apps across the Google and Apple app stores that are likely accessed by children under the age of 18 and therefore may be subject to the UK Children's Code. These "UK Children's Apps" make up approximately 15% of all apps available for download across the Google and Apple app stores. Key Findings 64% of UK-registered Childre ....
/PRNewswire/ Mapp, the leading provider of insight-led customer experiences, has updated its marketing platform, Mapp Cloud, with multiple new features.. ....
Method Media Intelligence (MMI) receives MRC accreditation News provided by Share this article Share this article NEW YORK, Jan. 11, 2021 /PRNewswire/ Today MMI announced that it has received its Media Rating Council (MRC) accreditation for both Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid activity in Desktop, Mobile Web and Mobile In-App environments. This is a great validation of our patented approach to verification, said CEO and Founder Shailin Dhar. Based on 7 years of research and experience in the advertising technology industry, MMI has built an innovative product that can make a quality and IVT determination on every possible impression, and does not utilize cookies or PII. ....
Sayollo and Protected Media partner to protect immersive mobile game advertising from sophisticated fraud USA - English Share this article Share this article TEL AVIV, Israel and SAN FRANCISCO, Dec. 29, 2020 /PRNewswire/ Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media s advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media s patented 3-Way-Handshake cybersecurity technology uniquely verifies and digitally signs each ad impression, making it tamper-proof and preventing spoofing and impersonation at its root. ....