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Practical workwear bucks the trends and brands turn to digital talent


Reworking fashion
Make it work: Utility wear brand Workman presented a show with the theme of ‘tough and kawaii’ at Tokyo Girls Collection held on Feb. 28. | WORKMAN
It’s hard to talk about success stories at the moment, especially when in the past couple of weeks Mitsukoshi Ebisu closed up shop, large-scale boutique chain Beams trimmed numerous Tokyo locations from its retail portfolio, and Parco announced that two of its larger stores at Tsudanuma, Chiba Prefecture, and Shintokorozawa, Saitama Prefecture, would be phased out over the coming years.
It is easy to play down the significance of these losses as they are all big household names with strong capital and multiple locations. These fashion spaces, however, do a better job than any form of media, including digital media, in bringing newer, smaller and regional fashion brands to a wider audience. They charge a hefty percentage of sales for the pleasure, but given how willing brands are to pay, it goes to sh ....

Mitsukoshi Ebisu , Chiba Prefecture , Saitama Prefecture , Tokyo Girls Collection , Kizuna Ai , Owe Go , மிட்ஸ்யூகோஶி ஏபிசு , சிபா ப்ரீஃபெக்சர் , சைதாமா ப்ரீஃபெக்சர் , டோக்கியோ பெண்கள் சேகரிப்பு ,

Practical workwear bucks the trends and brands turn to digital talent

Practical workwear bucks the trends and brands turn to digital talent
japantimes.co.jp - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantimes.co.jp Daily Mail and Mail on Sunday newspapers.

Mitsukoshi Ebisu , Chiba Prefecture , Saitama Prefecture , Tokyo Girls Collection , மிட்ஸ்யூகோஶி ஏபிசு , சிபா ப்ரீஃபெக்சர் , சைதாமா ப்ரீஃபெக்சர் , டோக்கியோ பெண்கள் சேகரிப்பு ,