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FTC Warns of Greater Scrutiny Over Biased AI, Offers Best Practices to Mitigate Potential Harm | Davis Wright Tremaine LLP


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Building on prior guidance issued in 2020, the Federal Trade Commission (FTC) recently warned in a new blog post that it will use its authority under existing laws to take enforcement action against companies that sell or use algorithms or artificial intelligence (AI) technology that results in discrimination by race or other legally protected classes.
The agency urged companies developing or using AI to ensure their AI tools or applications do not result in biased outcomes because a failure to do so may result in deception, discrimination and an FTC [] enforcement action. The agency s latest pronouncement leaves no doubt that the FTC will be actively reviewing the market for potential bias or discrimination when AI-enabled applications and services are used to provide access to housing, credit, finance, insurance, or other important services. ....

Davis Wright Tremaine , Federal Trade Commission , Fair Credit Reporting Act , Equal Credit Opportunity Act , Acting Chair Rebecca Kelly Slaughter , Mitigate Potential , Not Exaggerate , டேவிஸ் ரைட் திரேமைநே , கூட்டாட்சியின் வர்த்தகம் தரகு , நியாயமான கடன் புகாரளித்தல் நாடகம் , சமம் கடன் வாய்ப்பு நாடகம் ,