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Automotive companies at the crossroads: Turning soft-ware-defined vehicles from hype to value driver

Transition from "hype" to implementation phase poses challenges for established industry players. Automotive software market to grow to $118 billion by 2030 but falls short of industry expectations. EY estimates that the average investment required per OEM for SDV programs will be between one and five billion U.S. dollars. The identification of future market dynamics and potentials as well as the optimization of necessary key competences (e.g., partnerships, coopetition) is crucial. ....

Jan Sieper , Software Defined Vehicle , Mitgliedsunternehmen Von Ernst Young Global Limited , Automotive Industry Practice Leader , Managing Partner Europe West , Pool Forecaster , Partner Automotive Strategy , Eder Name , Young Global Limited ,

Automotive companies at the crossroads: Turning software-defined vehicles from hype to value driver

· The identification of future market dynamics and potentials as well as the op-timization of necessary key. ....

Jan Sieper , Mitgliedsunternehmen Von Ernst Young Global Limited , Software Defined Vehicle , Automotive Industry Practice Leader , Managing Partner Europe West , Pool Forecaster , Partner Automotive Strategy , Download Study , Eder Name , Young Global Limited ,