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Mission Zero at Kingpins24
Goal is to eliminate 100% of the waste jeans wear waste, from the fabric to the final garment.
15th April 2021
Denim jeans surface finishing specialist Jeanologia, in partnership with Cone Denim, will introduce the Road to Mission Zero collection of denims created via the selection of sustainable options from fabric to finish at the latest Kingspins 24 online show from April 20-22.
“We are on a mission to eliminate 100% of the waste generated in denim jeans production by 2025 – from the fabric to the final garment,” said Enrique Silla, CEO of Jeanologia, which is headquartered in Valancia, Spain. “We believe Mission Zero is possible and necessary and it is important to immediately bring together the efforts of all those involved to change denim production processes.” ....

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