New Delhi [India], November 25 (ANI/BusinessWire India): Harpic under its flagship initiative 'Mission Swachhta aur Paani' started the week with an 8-hour long telethon on World Toilet Day showcasing its commitment towards safer toilets for all and the need for a behavioural shift towards clean and hygienic toilets. After three successful years of Harpic's biggest long-term campaign, the initiative is pivoting towards a resurgence in the sector of health, hygiene, and sanitation by making the cause bigger and more inclusive with Harpic Mission Swacchta aur Paani - 'Milkar Le Ye Zimmedari'. 'Mission Swachhta aur Paani', a Sanitation for All campaign is a movement that upholds the cause of inclusive sanitation where everyone has access to clean toilets. It advocates equality for all genders, abilities, castes and classes and strongly believes that clean toilets are a shared responsibility. This is a pledge to keep India Samagra Swachh, to protect communities f
Best Media Info: Akshay Kumar, among other leaders from the corporate world, and other circles will join the telethon that will be telecasted live on CNN News18 on World Toilet Day, November 19, 2022 from 12 noon to 8| Television News
CNN-News18 emerged as the leading English news channel in terms of relative market share during weeks 15-18 2022, as per Broadcast Audience Research Council (Barc) India. The channel garnered a relative share of 29 per cent followed by other channels Republic TV (25.90 per cent) and Times Now (23.80 per cent).
Mission Paani, an initiative by News18 and Harpic, has taken a giant leap towards becoming a global agenda at the World Economic Forum Annual Meeting being held in Davos, Switzerland.