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Mission MightyMe Selected by Fast Company as Finalist in 5th Annual World Changing Ideas Awards


Mission MightyMe Selected by Fast Company as Finalist in 5th Annual World Changing Ideas Awards
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Recognized for its innovative strides towards preventing childhood food allergies with its line of Proactive Peanut Puffs, Mission MightyMe was honored as a finalist in the Food Category alongside other world-changing brands pursuing innovation for the good of society and the planet
We re thrilled and humbled to be recognized along with this remarkable group of innovators working to make the world a better place.”
ATLANTA (PRWEB)
May 05, 2021
Mission MightyMe (http://www.missionmightyme.com), the children’s food brand on a mission to help prevent food allergies with early allergen introduction, was honored by Fast Company, this week, during the announcement of its 2021 World Changing Ideas Awards, honoring the businesses, policies, projects, and concepts that are actively engage ....

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Mission MightyMe's snacks for kids prevent future allergies


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When their oldest daughter was born 11 years ago, entrepreneurs Catherine and JJ Jaxon followed the standard medical advice for infants: They didn’t give her peanuts, tree nuts, eggs, or other common food allergens. By the time their daughter was 3, they learned that she was allergic to most nuts.
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[Photo: Mary Claire Stewart/courtesy Mission MightyMe]In 2015, when their youngest baby was born, the advice was starting to change. A major new study showed that introducing peanuts to a baby, and keeping them in the diet for the next five years, could reduce the rate of peanut allergies by as much as 86%. “Basically, what we had been doing as Americans, and in some other countries, was really the worst thing we could possibly do,” JJ Jaxon says. Between 1997 and 2015, the rate of peanut allergies in the U.S. more than quadrupled. ....

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