of strict methodology that was developed with academics who are experts in linguistics - and the portrayal muslims - in the media, and we analysed over 48,000 articles and 5,500 broadcast clips and we have kind of key- metrics that we ask. you know, is the article i or broadcast generalising, mispresenting, associating muslims with negative behaviour? you know, are the headlines- or images incorrect or misleading? so we have a whole array of questions we ask, - and then do the analysis, j have checks and balances and come up with the kind of findings that we have. i and they re not new. i mean, there s lots of evidence out there that proves that, you know, muslims and islam are reported negatively. - cambridge university has done . studies, leicester university says the mainstream media s reporting . of muslims and islam is contributing to growing hostility and hate crimes toward muslims. - so, you know, the media has
mispresenting, connecting muslims with negative - behaviour, you know are the headlines . or images incorrect or misleading? - so, we have a whole array of questions we ask, - and then do the analysis, j have checks and balances and come up with the kind of findings that we have. i and they re not new. i mean, there s lots. of evidence out there that proves that, yeah, muslims and islam are| reported negatively. cambridge university has done studies, leicester university. says the mainstream media s l reporting of muslims and islam is contributing to growing hostility and hate - crimes toward muslims. so, you know, the media has a great role to play, - and we find that often it falls far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that how you define what s a negative story, what s a positive story. what about, where does more neutral coverage sit? you know, for example, you know, if there is
is terrorism and extremism. newspapers fare far- worse than broadcasters. local, regional- broadcasters fare better than national channels. those are just some of the findings. - we go about this through a very | kind of strict methodology that| was developed with academics or experts in linguistics- and the portrayal- muslims in the media, and we analysed over 48,000 articles and 5,500 broadcast i clips and we have kind of key metrics that we ask. - you know, is the article i or broadcast generalising, mispresenting, associating muslims with negative - behaviour? you know, are the i headlines or images incorrect or misleading? so we have a whole array of questions we ask, - and then do the analysis, j have checks and balances and come up with the kind of findings that we have. i and they re not new. i mean, there s lots. of evidence out there that proves that, you know, muslims and islam are - reported negatively.