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HomeWell Franchising Celebrates Record-Setting Results from 2023
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HomeWell Franchising Celebrates Record-Setting Results from 2023
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HomeWell Franchising Inc., one of the nation’s leading non-medical in-home care franchisors, announced today the appointment of Crystal Franz as Chief Executive Officer effective immediately. Franz joined the company in July 2018 as the Vice President of Brand Strategy, Marketing and Communications. Starting in 2019, she has served as the Chief Strategy Officer. In this role, she led the cross-functional executive leadership team and worked closely to ensure collaboration with franchise development, franchise services, brand programs and finance. Equipped with over 15 years of franchising experience, Franz has held leadership roles at WoodSpring Hotels, a national brand leader in extended stay, and Comfort Inn and Comfort Suites under major franchisor, Choice Hotels International.