In the subscription channel, higher ad intrusiveness leads to lower click-through rates but higher conversion rates. In the AI recommendation channel, lower ad intrusiveness may generate higher click-through rates, but the proportion of genuine interest and subsequent purchases is smaller.
AI vs User Subscriptions: Analyzing Digital Ad Performance miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
AI recommendation vs user subscription: Analyzing in-feed digital advertising performance on social media platforms phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.