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An analysis of Apple's strategy in banking: Memojis, marketing & next moves

Bank and credit union executives have been trying to figure out what Apple is up to in financial services since its introduction of the Apple Card in ....

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Capital One's marketing costs surge as card competition heats up

The expenses jumped 33% last quarter, which was generally in line with trends elsewhere in the credit card industry. The battle for new customers is “intense,” CEO Richard Fairbank told analysts. ....

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Big banks look for post-pandemic rebound of credit card revenue

4 Min Read
(Reuters) - Big U.S. banks are prepared for credit-card balances to start ticking up again this year as pandemic restrictions ease and stimulus checks stop arriving, setting up the industry for a bump in one of its most profitable businesses.
FILE PHOTO: Mastercard Inc. credit cards are displayed in this picture illustration taken December 8, 2017. REUTERS/Benoit Tessier/Illustration//File Photo
Lenders, including Capital One, Citigroup and JPMorgan, have been sending out more promotions to enroll new customers and encourage borrowers to spend, said Andrew Davidson of marketing-tracker Mintel Comperemedia. Some 260 million offers were sent in March, the firm estimates. ....

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Big banks look for post-pandemic rebound of credit card revenue - Netscape Money & Business

Big banks look for post-pandemic rebound of credit card revenue
By David Henry
Reuters
(Reuters) - Big U.S. banks are prepared for credit-card balances to start ticking up again this year as pandemic restrictions ease and stimulus checks stop arriving, setting up the industry for a bump in one of its most profitable businesses.
Lenders, including Capital One, Citigroup and JPMorgan, have been sending out more promotions to enroll new customers and encourage borrowers to spend, said Andrew Davidson of marketing-tracker Mintel Comperemedia. Some 260 million offers were sent in March, the firm estimates.
Banks have increased digital marketing, too, on Facebook, Instagram, video sites and podcasts, he said. ....

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Big US banks look for post-pandemic rebound of credit card revenue

International Business News: Big US banks are prepared for credit-card balances to start ticking up again this year as pandemic restrictions ease and stimulus checks stop arriving ....

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