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Albertsons refreshes own-brand Soleil sparking water

New flavors, special packaging added for summer seasonal push
Albertsons Cos. has relaunched its Soleil sparkling water brand with four new flavors plus special summer packaging that sports designs from globally renowned artists.
Starting this month, the new flavors and packaging will headline a summer promotion called “Sip to the Beat” that will feature digital music service Spotify, Albertsons said Monday. Customers buying Soleil sparkling water will be able to unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes and Good Times.
New Soleil flavors mango, raspberry lime, tangerine and watermelon join more than a dozen other varieties, including original, berry, lemon, lime, grapefruit, peach, blood orange, cucumber melon, black cherry, cranberry raspberry, strawberry, pineapple and apple. The lime, blood orange, and grapefruit flavors are also available with caffeine. ....

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Arch Coal, Inc. (NYSE:ACI), Spotify Technology S.A. (NYSE:SPOT) - Albertsons Teams With Spotify On Soleil Sparkling Water Promotion

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Albertsons Companies (NYSE: ACI) is upgrading its Soleil sparkling water brand with new packaging, new flavors and a new promotional campaign in conjunction with
Spotify (NYSE: SPOT).
What Happened: The supermarket chain launched Soleil in 2016 within its Signature brand product line-up. This summer, Soleil will see the addition of four new flavors – mango, raspberry lime, tangerine and watermelon – and colorful new packaging designs created by internationally renowned illustrators including Mexico’s Raul Urias, South Korea’s Minji Moon and Britain’s Bárbara Malagol.
The new look and tastes will be complemented with a “Sip to the Beat” promotion this summer via Spotify. According to the Boise, Idaho-headquartered Albertsons, Soleil customers will be able to unlock a trio of curated Spotify music playlists – Amped Beats, Chill Vibes and Good Times – which can be found on the new packaging. ....

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