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Penetration Pricing: Meaning, Goals, Top Tips, & Examples

Penetration pricing starts off with lower-than-market rates to draw customers to a new business. Discover what this strategy is and if it s right for you! ....

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How To Use SEO To Meet Your Marketing Goals | Good2bSocial

Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to. ....

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Collectibles, NFTs, and Why You Should Care About Both


Collectibles, NFTs, and Why You Should Care About Both
Entrepreneur
2 hrs ago
© filo | Getty Images
Music has recovered from the shakeup Spotify and the likes wreaked in the aughts. TV shows and the film industry have gotten a huge boost from streaming platforms. Now non-fungible tokens, or NFTs, could be changing the prospects of starving artists everywhere and giving the masses access to what has traditionally been a (relatively) niche segment.
The combined market cap of major NFT projects has increased by 1,785% year-to-date.
Each token exists on a blockchain (like cryptocurrency) and contains unique data (unlike cryptocurrency). The unique data is key; this goes beyond verifiable scarcity. Your NFT is as special and as unique as a child, except more so. You can slap anything into an NFT: your grandmother’s curtains, a sculpture, a record, that fur coat PETA made you hide and even a Tweet or an article.  ....

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