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Marketing Articles: Multiple Retail Storefronts: Why They Are A Great Idea, Consider the many excellent reasons to add multi-branded entries to achieve your retail objectives. ....
Marketing Articles: Editor's Corner: Store Consciousness (pun intended), Customer decision-making is more often based on ‘store consciousness’ than engagement with a rational mind. ....
A fundamental shift has occurred in the way forward thinking home furnishings retailers are approaching store design.
As we look forward to resuming our lives post-COVID, the furniture shopping experience has already shifted and furniture store design along with it. Both online and offline experiences should be seamless, working together to reinforce each other. Our retail design firm, Retail in the City, is based New York City. On the first warm day after a hard winter, the bustle and renewed energy on the streets was palpable. It felt like pre-COVID times, except for the obvious fact that people were wearing masks. At that moment, it seemed like most folks were done with the pandemic ready to enjoy all the city had to offer, virus-be-damned. So, as conditions improve further, will life simply return to a new normal or has a fundame ....