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th February 2021 Share The world’s largest B2B music licensing marketplace Songtradr, announced that music and marketing industry leaders, Mike Tunnicliffe and Joe Belliotti, are joining the company to lead the brand solutions division of a new B2B music platform, Vinyl by Songtradr. The first-of-its-kind platform will support emerging and established brands, agencies and creatives by matching brand strategies with the right music solutions. Vinyl by Songtradr builds on Songtradr’s mission of creating frictionless, shared value connections between brands, artists and the music ecosystem. Former Head of Brand Partnerships for Universal Music Group - USA, Mike Tunnicliffe has joined as EVP, Brand Solutions - Vinyl by Songtradr. Tunnicliffe will lead the ideation, development, structuring, and packaging of highly-competitive music partnership products. Joe Belliotti, former Head of Global Music for The Coca-Cola Company, is the new SVP, Brand Solutions and will be respon

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