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14 Ways Comms Teams Can Use Data To Improve Their Storytelling

Marketing teams need to invest time and effort in leveraging data insights to uncover compelling narratives, identify trends and create impactful stories. ....

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15 Realistic Tips For Setting Your Business Apart From The Competition

No matter your industry, getting customers to choose your business over another is an important part of building a loyal audience. ....

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How To Create And Execute A Knock-Your-Socks-Off Data-Driven Thought Leadership Campaign

To make the most of your research and campaigns, use this four-step process to identify unique, one-of-a-kind trends that generate meaningful media engagement. ....

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17 Reasons Communications Should Always Have A Seat At The Exec Table

In an era defined by information flow and digital connectivity, communications departments have an elevated role within many organizations. ....

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Need Media Coverage? How To Target Outlets For Maximum Impact

Forbes Communications Council members share the intricacies of media targeting, exploring the unique advantages and considerations associated with each avenue. ....

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