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mike gave jerry and evelyn a homework assignment for the day. we ve got to identify the top ten clients. the people who bring in money and who you love. and the second thing is the mentor schedule. we have to work with the mentor and it s our responsibility as the meantees to manage the schedule. the third thing is clearly this, we ve got to pick the logo we love and maybe change it a little bit. i think it s changing, pushing the limit of what we normally are can make all the difference. all right? okay. we ll give it our best shot. team break. we ll find out whether the asheville couple can overcome their business problems later in the show. if anyone knows about persevering in the face of hardship, it s people of new orleans. being in the middle of hurricane season reminds us of the challenges that community faced after katrina s devastation six years ago. but, that city s small business community has rebounded and is booming. ....
Logo, i think it will be a nice blend. it s not what i expected, but i love the decision of speaking to the customer. well done. with their homework done and a new company name chosen, they got to share the news about the changes taking place at the business with the local paper. the asheville citizen times. is this mentor allowing you to of course. the resulting story was front-page news in asheville. which was exactly the kind of local exposure dana was looking for. building on that momentum, dana approached the customers on jerry and evelyn s top ten client list and asked them to do an online review. mike took the business owners aside to talk a little more about their original question how to boost sales when they sell a product that doesn t have repeat customers? you ve got to increase sales. here s how you do it. tip number one, i want you to start asking for vendor referrals. it s unlikely customers are going to refer them to other ....
Best-selling book, the toilet paper entrepreneur and the power behind city launch. and jason goldberg is the founder and ceo of fab.com, a website that offers sales on items from leading designers and manufacturers. but that doesn t begin to describe you, because you are a serial entrepreneur, you ve sold two companies, this is your third and fourth, i guess, they blended into one. number four right now. great to see both of you. mike, amazing piece, you did a great job with that. it was wonderful to be out there. they are really true american entrepreneurs, their hearts are into they had so much given to them under your guidance and lee, our producer, so open to it now what? do you think it s going to work? i think it is going to work. to me what the amazing moment was when the mentor came on, matt miller from a major playground manufacturer i saw on their faces they change thards thinking in that moment. they decided to break the pattern that s been getting them in trouble ....
Every single day, get people who are actually, you know, taking advantage of and using playgrounds to share with friends. great idea. well, i m excited and mike, we re going have you back in a year from now, so we could go back and see how these guys are doing. i have faith in them, from watching this, and you do, too, from being there. mike, thanks so much for the great work. thank you. making mistakes while running a small business is inevitable but some errors are avoidable. the five biggest financial mistakes businesses make courtesy of ink.com. hiring in advance of revenue. decide how many people to hire based on what money you actually have in the bank. borrowing money when it s not needed. just because a bank is willing to lend you money doesn t mean you should accept it. borrowed money adds a huge burden to your business. pricing too low. it s almost always bettor sell fewer units at higher prices than sell more units at a lower ....
Jerry and evelyn were living behind the showroom in a motor home. we re just really happy we have a roof over our heads. we re lucky. and it s paid for. so what can be done to resuscitate this once-healthy business and get them back on track? mike and his team quickly honed in on a few things jerry and evelyn should fix. including improving first impressions, online and off with a name and branding change. finding an industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up, is denise, who was given the task of clearly defining jerry and evelyn s business. her first suggestion to eliminate confusion with another local playground company. was to rebrand their business, were a name change. we ve been through a lot and have come up with two names we want to present to you and see how you felt with them. the first one we come up with is asheville playgrounds. what we like about this is asheville is really wel ....