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How brands are embracing NFTs

NFTs are stand-alone digital items that cannot be duplicated. Here's how brands are using them to their advantage. ....

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MIKE GINGERICH: Best productivity tools for hybrid work spaces

Traditional workspaces are quickly transforming into hybrid environments where office-based workers coexist with remote workers. For many workplaces it is the logical transition post-pandemic. Unsurprisingly, both employees and employers love ....

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MIKE GINGERICH: Best payroll solutions for small businesses

Payroll processing software is great for small businesses. Using these programs allows them to solve so many payroll challenges in-house. ....

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MIKE GINGERICH: How to create a better online brand awareness campaign

Branding is important if you want your B2B or B2C company to stand out. However, most customers view brand image as a deciding factor when making purchase decisions. As such, ....

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TECH TALK WITH MIKE: How to use Instagram Guides to grow a business

Jun 5, 2021
leslie15398
On Nov. 16, 2020, Instagram expanded a new feature Instagram Guides. Unfortunately, the launch went under the radar, mainly because of the stress and confusion around the COVID-19 pandemic. Moreover, we’ve seen at least four other feature launches by Instagram in the last 12 months, with Live, Reels, and the new home screen getting more attention.
So, what exactly is Instagram Guides, what does it do, and why should you care? Let’s jump right in and find out.
WHAT IT IS
Instagram Guides is a new feature that allows Instagram users to consume and share content more intuitively.
Think of it as a cross between blog posts and Instagram image carousels. Instead of sharing your carousels and blog posts separately, Guides allows you to merge them. This creates a long-form post to educate and enlighten your users on a single topic. It also allows you to share more than just image content ....

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