Jon Giegengack of Hub Entertainment Research talks about shifting SVOD strategies with Tim Siglin in this exclusive interview from Streaming Media East 2023.
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In this new era of aggregation, how can SVOD adapt using data-driven business models to best serve audiences and reduce churn? Paul Pastor of Struum talks about what he sees as the next stage of growth for SVOD, one that is less focused on a mega-hit mindset and more attuned towards delivering high value to targeted audiences.
Roku Director of East Coats Sales Jessica Masters discusses how Roku has deployed OneView to help users leverage cross-channel streaming data since acquiring dataxu.