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DUBAI: The Mobile Marketing Association (MMA), an industry body focusing on mobile technology and marketing, held its virtual event MMA Impact MENA in November in partnership with AdColony, InMobi and TikTok. The event brought together speakers from a range of organizations including Bayer and L’Oréal, agencies Starcom and ArabyAds and ad tech firms. After an opening note from ....
A new advertising study has quantified the relationship between the quality of publisher content and dwell time on accompanying ads, unearthing a clear correlation between the two. ....
Snap's share price is the consequence of cookie removal, says Lumen MD mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
"There’s no cooling-off of the economy right now," said Patrick Barkey, director of the Bureau of Business and Economic Research at the University of Montana. ....