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Shein buys Missguided brand from Britain's Frasers, Marketing & Advertising News, ET BrandEquity

Financial details of the deal were not disclosed but Frasers said the transaction had enabled "exciting discussions" with Shein regarding opportunities for potential collaboration across its brand portfolio. ....

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Frasers, Missguided and Shein: A tale of shifting dynamics

Frasers Group has cast its lot with that of Shein, which is battling fellow Chinese rival Temu for dominance of global fast fashion ....

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Frasers Group offloads Missguided to Shein

Frasers has offloaded Missguided and its intellectual property to Chinese fast fashion giant Shein a year after it bought the online retailer ....

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Mike Ashley's Frasers sells fashion brand Missguided to Chinese firm

Latest news on Ireland s companies and busines organisations and their impact locally, nationally and globally. ....

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Fast-fashion retailer Shein buys Missguided brand from Britain's Frasers

The Missguided label will be added to Shein's online platform, which serves about 150 million users. ....

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