Microsoft Stream Analytics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Accenture Interactive and Microsoft are delivering the future of marketing
As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology
Unsplash/Keith Fox
The rise in available data about consumers presents marketeers with both new opportunities and challenges.
Brands are beginning to reach people in places and moments that were never previously possible, with greater understanding and insight into their individual needs. These greater capabilities, however, also come with a greater level of expectation. Consumers accustomed to more personalised experiences – such as AI-powered voice assistants, recommendation engines and personalised billboards – have come to value them highly. A report titled The power of me by marketing company Epsilon indicated that 80 per cent of customers would be more likely to do busines ....

South Africa , Carissa Ganelli , Oskar Nilsson , John Padgett , Haydn Townsend , Carnival Corporation , Accenture Technology , Cognitive Services , Azure Cognitive Services , Subway Restaurants , Microsoft Azure , Ocean Medallion , Accenture Interactive , Middle East , Microsoft Azure Iot Hub , Microsoft Stream Analytics , ஆஸ்கர் நில்சன் , ஜான் ப்யாட்‌கீட் , திருவிழா நிறுவனம் , உச்சரிப்பு தொழில்நுட்பம் , அறிவாற்றல் சேவைகள் , நீலமான அறிவாற்றல் சேவைகள் , சுரங்கப்பாதை உணவகங்கள் , மைக்ரோசாஃப்ட் நீலமான , கடல் பதக்கம் , உச்சரிப்பு ஊடாடும் ,