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Guerlian debuts first pop-up stores in Asia Pacific travel retail Guerlian has launched its first travel retail pop-ups in Asia Pacific to mark the launch of its new Orchidée Impériale Micro-Lift Concentrate. The French beauty brand “took over” Hainan with its new emplacements in partnership with China Duty Free Group ( CDF) at the Haikou Mall. The new Orchidée Impériale Micro-Lift Concentrate took centre stage in the pop-ups as the stores sought to help customers to immerse themselves in the beauty of the new product. On arrival, guests were greeted by a giant screen which introduced them to the “myth from orchid to Micro-Lift Concentrate”, before being guided in to experience the product, alongside other Guerlian offerings. ....