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Rethinking economic models Michelle Fanus-St Hill points to a fresh way of doing business in the events industry.
This health crisis has highlighted our events industry’s heavy reliance on face-to-face activities, however, it has also shown our resilience and creativity – forcing us to pivot and embrace doing business online. So much so, that 75 million attendees logged into more than one million events in 2020 via Eventbrite alone in 2020. The global events industry was valued at $1.1 trillion in 2018, a figure projected to double to $2.33 trillion by 2026. Coronavirus has certainly stunted this growth, impacting B2B brands, marketing, and sales activity. Virtual events were, in 2020, our saving grace, so what is on the horizon for the rest of 2021 and beyond? How do we get back on track and what is our post-pandemic game plan? ....
20 January 2021 - Submitted by Olivia Powell Submitted by Olivia Powell on 20 January 2021 As the nomination deadline of 29 January approaches for the inaugural Digital Event Awards, we talk to Dr James Morgan, chair of the judging panel, on what he will be looking for during the judging process. What is your background in the events industry? That’s a big question. I have been producing events for over 30 years both in the UK and internationally. My first event was volunteering as the chair of my local colleges’ Rage Day Parade. That was an experience of getting chucked in the deep end, although I was studying Hotelkeeping and Catering at the time – an events qualification didn’t exist in those days so I had to develop my own way of event organising. ....