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The beauty of purpose

Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health. ....

Michelle Crossan Matos , Mel Robbins , Ulta Beauty , Joy Study ,

Ulta has this one key advantage over other beauty retailers

The beauty retailer has been quietly building something that could take competitors years to recreate. ....

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How Ulta Is Capitalizing on a Key Trait of Beauty Buyers Right Now

After Michelle Crossan-Matos joined Ulta Beauty as its chief marketing officer in January, the broader cosmetics market started to see consumers spending more… ....

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How Ulta Is Capitalizing on a Key Trait of Beauty Buyers Right Now

How Ulta Is Capitalizing on a Key Trait of Beauty Buyers Right Now
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Michelle Crossan Matos , Dave Kimbell , Ulta Beauty , Chief Executive Dave Kimbell ,

Ulta Beauty pilots in-store sampling machines

Ulta Beauty pilots in-store sampling machines
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