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Every marketer and their mother wants to know: What will the industry look like in 2021? As the pandemic drags on, some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually. But other marketing trends aren t so obvious. So what do marketing experts see coming? Hereâs what Iâm hearing from my network: 1. Personalization Will Put Buyers in Control Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyerâs journey more individualized. This change in dynamic requires a highly personalized customer experience that aligns to how buyers now want to do business, explained observeIQ CMO Carol Volk. ....