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Creative 12 Add to collection The platform, Live Your Legacy, encourages people to think about their legacy as they live life, rather than as something they leave behind Public Trust is set to return to television screens for the first time in nearly three years with an integrated marketing campaign via Special Group, asking New Zealanders to think about the legacies they’re building. Public Trust – New Zealand’s largest provider of wills and estate administration services – has worked in collaboration with Special Group to develop a new brand platform that underpins the creative. The hero film was directed by Fraser Chatham from Fish & Clips and charts how knowledge and custom is passed down between three generations of family. ....
Hires, Wins & Business 20 Add to collection John joins the agency from WiTH Collective Special Group has hired John Marshall as joint general manager of Special New Zealand, alongside Storm Day. Marshall joins from WiTH Collective where he was general manager and led the ASB account. ASB’s work has been lauded as category leading over the last 12 months both here and abroad. Their ‘Borrow the All Blacks’ campaign was named by Contagious Magazine as one of the ‘20 Best in the World – the only New Zealand work to make the list. Prior to this role, Marshall ran the Lion and Coca-Cola accounts out of the Sydney market where he won multiple Cannes Lions for Coca-Cola’s ‘Colour your Summer’ and ‘Gay Pride’ campaigns. ....
Changing of the Guard at APLF By Dr Michael Redwood and Richard Smith Director of APLF and Executive Vice President of Informa Markets (Asia), Michael Duck, will be taking on new, expanded responsibilities for the company as Executive Vice President- Commercial Development, a global position. This will mean that after 27 years Michael will be handing over his role as APLF Director to his Hong Kong colleague David Bondi. It is hard to recall the Asia of 27 years ago a time when few leather industry executives had any knowledge of China beyond a giant that was awakening and could as both a producer and consumer have become important. Few recognized the speed and the scale of what was to follow. What was the role of a trade fair in this early stage? In a leather industry that had for decades become used to major fairs in France and Italy, being the sole punctuation in the calendar year, how should APLF evolve? ....