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Small Brands Pop up in Malls to Stand Out and Attract Customers


Jennifer Ortakales Dawkins/Insider
Brands that sell directly to customers online are entering brick-and-mortar spaces.
In some cases, it s less about making sales and more about building brand awareness. 
Mall stores could prove to be big business for small brands. 
The model that once set buzzy upstart brands apart selling direct-to-consumer online and on social media is no longer enough. As ecommerce is growing, it s become harder to stand out on Instagram or Facebook among thousands of other brands. 
That s where a new model of department store and mall pop-ups like Brik + Clik and Platform come in. They lease or buy the real estate then rent temporary, affordable spaces to small businesses. In return, the small business effectively gets a billboard inside a high-traffic shopping center. ....

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