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Chalhoub Group launches Web3-native sneaker brand

DUBAI: UAE-based Chalhoub Group has announced the launch of SOL3MATES, a Web3-native sneaker brand, which will produce limited-edition sneakers. Self-described as a “community-centric sneaker brand,” SOL3MATES aims to create an immersive and engaging experience by involving its community members in all aspects of the sneaker journey, from onboarding new designers to the ....

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UAE-based Chalhoub Group enters the metaverse with NFT collection

RIYADH: UAE-based Chalhoub Group’s Christofle will enter the metaverse with its first non-fungible token collection “925 Genesis MOOD” on May 7, 2022. The NFT refers to an imaginary city, named ‘Christofle Aurifaber Citatis’ in Latin, or ‘The City of Christofle Silversmithing’, a statement showed. “We are eager to join the era of the Metaverse with this new first NFT ....

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