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BAUSCH + LOMB LAUNCHES BIOTRUE HYDRATION BOOST LUBRICANT EYE DROPS AND BIOTRUE MICELLAR EYELID CLEANSING WIPES


New Preservative-Free and pH-Balanced Products Formulated for Irritated, Dry Eyes
Now Rolling out to Major U.S. Retailers
BRIDGEWATER, N.J., July 12, 2021 –
Bausch + Lomb, a leading global eye health business, today announced the U.S. launch of Biotrue
® Hydration Boost Lubricant Eye Drops and Biotrue
® Micellar Eyelid Cleansing Wipes. Both products are preservative-free and uniquely formulated with naturally inspired ingredients to relieve symptoms associated with irritated, dry eyes.
“One of the major culprits of dry eyes, which is one of the most common eye issues in the United States,
1 is our increasing usage of digital devices. We developed Biotrue
® Hydration Boost Lubricant Eye Drops and Biotrue ....

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