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A blast from the past is making its way back to Burger King's menu

A blast from the past is making its way back to Burger King’s menu
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MIAMI – A Miami-based fast-food chain is bringing back crown-shaped nuggets after a decade.
The “fan favorite” nuggets are being added back to the menus of 25 Miami Burger King locations, after fans started a petition that got more than 2,000 signatures.
The crown-shaped nuggets, are “perfect for dipping” according to the chain and will be sold for $1.49 for 10 nuggets.
Earlier this year, “The Home of the Whopper” also brought back packaging that paid tribute to the brand’s six-decade long history.
Were you Team BK or McDonalds back in the day? Share your go-to fast food meal with us in the comments. ....

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Burger King Rolls Out Green Packaging Pilot Program

MIAMI Burger King
® is committed to being part of a more sustainable future by reducing our environmental footprint. That’s why today, we are continuing our journey by launching a green packaging pilot program focused on finding scalable solutions for eight of our most-used, guest-facing items including forks, spoons, knives, straws, drink lids, Frypods
®, Whopper
® wrappers and napkins.
The guest packaging will be tested in 51 of our company-owned restaurants in Miami and utilizes alternative materials, such as Frypods
® made with renewable unbleached virgin paperboard; cutlery made with cPLA, a plant-based plastic; and napkins made with 100 percent recycled fiber. We will also be testing paper and plant-based straws along with strawless lids, which could potentially eliminate up to 500 million single-use plastic straws annually from participating U.S. Burger King ....

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RBI Global CMO Fernando Machado Takes Us Inside Burger King's 'Timeless' Rebrand

RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand
The Chief Marketer Dishes on Purposeful Creativity, Collaboration and Influence
January 13, 2021
Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team both internal and agency partners served up some of the most creative and daring campaigns, including Whopper Detour and Moldy Whopper. Campaigns that not only proved how bold the brand could be, but also how bold campaigns have the power to drive real business results.
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The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....

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