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How marketers can unlock the immersive value of AR and VR

As pressure to compete in the metaverse mounts, more than ever brands are using augmented (AR) and virtual reality (VR) to craft experiences that engage and inspire customers. NYX Professional Makeup’s Yasmin Dastmalchi shares her insights on how marketers can get ahead of the competition by embracing the virtual economy in a discussion moderated by Meta’s Leigh Thomas and Campaign’s Gideon Spanier. ....

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Total immersion: marketers are experimenting with AR and VR to create experiences

In the wake of the pandemic, brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett. ....

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