the mother company started talking to, well, mothers. to me it seemed like a no brainer. it was a product that i would use. jewel he met sam through a social group they both belong to. she became one of their investors. kim knew abbey through an online moms group. when she heard she was looking for money, her reaction? how much. i loved what she was doing. it s a piece that seemed to be missing in everything that surrounds children. todd learned of the investment opportunity through his wife. she d open her emails at 6:00 in december, it was dark. she said you ve got to see this, you re not going to believe this. it was this unbelievable 90 second blurb. the trick was a combination of things. first, abbey and sam had passion. i was always told by my father about investing it s not necessarily the product, it s the person. it s not the business, it s the person.