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YouTube creators can now use its Merch Shelves feature to vend digital and downloadable products like ebooks and songs. The ecommerce tool, launched in 2018 as part of YouTube’s deal with merch vendor Teespring), was originally designed to allow creators to sell physical items like apparel. But more and more creators are selling virtual items, Spring says, especially in music, photography, financial, and education-related niches. Spring anticipates that digital products will make up a whopping one-third of creator merch revenue by the end of 2022. Beta tests of the upgraded Merch Shelves showed fans are interested, too: culinary content creator Sarah Williams sold more than 2,000 copies of her ebook within the first week of launch, and fashion/lifestyle creator ....