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Consumers' decision to buy a product is based on its recommendation online: Study


Consumers decision to buy a product is based on its recommendation online: Study
Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions.
As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions.
Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems. ....

Jamesp Jimirro , Ms Shyam Sundar , Mengqi Liao , Penn State Institute For Computational , Media Effects Research Laboratory , Donaldp Bellisario College Of Communications , Data Sciences , Penn State University , State University , Media Effects , Media Effects Research , Penn State , Online Shopping , Consumer X27s Decision , Online Recommendation , கள் ஷியாம் சுந்தர் , பென் நிலை நிறுவனம் க்கு கணக்கீட்டு , மீடியா விளைவுகள் ஆராய்ச்சி ஆய்வகம் , தகவல்கள் அறிவியல் , பென் நிலை பல்கலைக்கழகம் , நிலை பல்கலைக்கழகம் , மீடியா விளைவுகள் , மீடியா விளைவுகள் ஆராய்ச்சி , பென் நிலை , நிகழ்நிலை கடையில் பொருட்கள் வாங்குதல் , கடையில் பொருட்கள் வாங்குதல் ,

Consumers buy product based on its recommendations


Consumers buy product based on its recommendations
ANI
04 May 2021, 14:55 GMT+10
Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions.
Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems.
The second provided recommendations based on what other people bought called collaborative recommendation systems. ....

United States , Jamesp Jimirro , Ms Shyam Sundar , Mengqi Liao , Penn State Institute For Computational , Media Effects Research Laboratory , Donaldp Bellisario College Of Communications , Data Sciences , Penn State University , State University , Media Effects , Media Effects Research , Penn State , Washington Dc News , Cocktail Party , The Study , About The , Need For , Ollaborative Recommendation , ஒன்றுபட்டது மாநிலங்களில் , கள் ஷியாம் சுந்தர் , பென் நிலை நிறுவனம் க்கு கணக்கீட்டு , மீடியா விளைவுகள் ஆராய்ச்சி ஆய்வகம் , தகவல்கள் அறிவியல் , பென் நிலை பல்கலைக்கழகம் , நிலை பல்கலைக்கழகம் ,

Study says consumers' decision to buy product is based on its recommendation online


Study says consumers decision to buy product is based on its recommendation online
ANI |
Updated: May 04, 2021 09:59 IST
Washington [US], May 4 (ANI): As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it s not just what is recommended, but how and why it s recommended, that helps to shape consumers opinions.
Through the study published in the Journal of Advertising, the researchers investigated how people reacted to two product recommendation systems. The first system generated recommendations based on the user s earlier purchases often referred to as content-based recommendation systems. ....

United States , Jamesp Jimirro , Ms Shyam Sundar , Mengqi Liao , Penn State Institute For Computational , Media Effects Research Laboratory , Donaldp Bellisario College Of Communications , Data Sciences , Penn State University , State University , Media Effects , Media Effects Research , Penn State , ஒன்றுபட்டது மாநிலங்களில் , கள் ஷியாம் சுந்தர் , பென் நிலை நிறுவனம் க்கு கணக்கீட்டு , மீடியா விளைவுகள் ஆராய்ச்சி ஆய்வகம் , தகவல்கள் அறிவியல் , பென் நிலை பல்கலைக்கழகம் , நிலை பல்கலைக்கழகம் , மீடியா விளைவுகள் , மீடியா விளைவுகள் ஆராய்ச்சி , பென் நிலை ,