The Grand Junction City Council adopted a new destination brand, a customized branding strategy developed by Visit Grand Junction.
Visit Grand Junction partnered with consultant Destination Think to create the destination brand, which includes the tagline âWhere Life Leads,â as well as four custom fonts, a logo and âPlace DNA.â The process cost about $85,000. Visit Grand Junction Executive Director Elizabeth Fogerty said they included a significant amount of outreach to the local community when developing the brand strategy.
âThese stories and experiences we hear from our guests canât happen without the interaction from our residents and the locals truly were a key to our success in building this brand strategy and quite frankly will contribute heavily to the future of this brand,â Fogerty said.
The Grand Junction City Council discussed an implementation matrix to help it prioritize projects identified in the One Grand Junction Comprehensive Plan at its Monday workshop.
The comprehensive plan calls for the city to develop the matrix to prioritize short- to long-term projects and strategies for implementing the plan.
Council Member Phyllis Norris, whose term on the council will soon end, said she felt the incoming council should have a say in the matrix.
Norris noted that the council, which will be elected on April 6, will also be developing the cityâs strategic plan for the next two years, which may draw on the implementation matrix. Council Member Chuck McDaniel said he agreed with Norris and said the strategic planning process is a good way for new Council members to learn about the issues facing the city.
In an effort to improve safety and traffic flow on Patterson Road, the Grand Junction City Council is considering an access control plan that recommends significantly reducing access points onto the road.
Public Works Director Trent Prall explained at the Councilâs Monday work session that, as traffic increases on the road, implementing an access control plan would make the road safer and extend its life.
The plan is also meant to increase traffic flow so widening the road would not be necessary.
âAs we all know, Patterson Road has been one of the backbones of the Grand Valley since it was first constructed back in 1984,â Prall said. âOur reliance on it has increased substantially over the years. There comes a time in the life of a road when government agency needs to modify the corridor to improve safety, as well as ensure travel time reliability while maximizing the functional life of the road.â
The Grand Junction City Council voted at its Wednesday meeting to appropriate $1 million in grant funding to help local small businesses and nonprofits that have been affected by the COVID-19 pandemic.
The $1 million, plus administration fees, will be split into three programs, Finance Director Jodi Welch said. Two programs will be similar to COVID-19 relief programs the City Council authorized in 2020. One will provide $500,000 in assistance to small businesses and be administered by the Business Incubator. The other will provide $250,000 for nonprofits that are focused on hunger relief and be administered by the Western Colorado Community Foundation (WCCF).
Much of the discussion was regarding the third program, which is a new proposal. It will likely go to support operations for nonprofits more generally. However, Council Member Anna Stout said the criteria for what nonprofits would be eligible and how the program will be administered is still under discussion. Stout has been me
The Grand Junction City Council has approved ballot language for the April 6 election asking voters whether to allow marijuana businesses to operate and be taxed within the city.