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December 17, 2020 10:28 In lieu of overseas travel this summer, Taronga Zoo is suggesting visitors see the world here, through its variety of international animals. The Taronga Zoo in-house marketing and digital team has used video, social and digital assets to set out five travel itineraries within the zoo, to visit animals spanning Africa, Asia, North and South America and Australia.
Divisional director of marketing, communications and fundraising, Karen Madden, said: “Summer is Taronga’s most critical and long-running annual campaign, so to be able to conceive this campaign entirely in-house from conception through to execution is a true achievement. It brings together the team’s passion for wildlife and strategic expertise with a great result while also allowing us to maximise our budget on paid media.” ....